There are an estimated 8.3 million people living alone in the UK (Statistica, 2021), many of whom have struggled throughout the pandemic. Our app will empower people to rebuild social skills and confidence through outdoor exercise and socialising.
Research by Statistica (2021), shows that there are now over 12 million dog owners in the UK, with a whopping 3.2 million dogs joining families during lockdown (Dogs Trust, 2022). However, unfortunately “5% of owners had to give up their pets since lockdown due to reasons beyond their control” (The Pet Food Manufacturers’ Association, 2021). There are thousands of dog groups situated on other social media platforms, which are isolated to specific breeds. We want to take these groups and turn them into one massive community, where all people and dogs are welcome!
We have three core values at the heart of everything we do:
Since COVID-19 and modern day technology, people have been spending a lot of time indoors. We aim to reduce screen time and help rebuild confidence and sociability outdoors. We are all about society and the bonds that we form and share. The ability to search for specific dogs and walkers gives users the freedom to plan their walks with others. Together we can do a lot more as one big community! We hope one day to be more than just a phone application and instead a voice to be heard.
Swalky is free to use and open to everyone. Our vision is to bring together a wide network of users, from vast walks of life. This will not only help build social skills and respect for our planet, but it will also help promote mental health and wellbeing. We focus on the passion for dogs and walking, rather than individual characteristics. According to SCOPE (UK disabled charity), there are now 14.6 million disabled people in the UK. We’re proud to be one of the only apps to actively incorporate disabled users and we plan to design many more features around their community feedback.
Users are encouraged to walk locally wherever possible and remain responsible for all environmental impact. The UK plans to be carbon neutral by 2050 and one of the great benefits of walking is that it causes very little, if any carbon footprint at all. Our vision is to remain as carbon neutral as possible and improve the areas that we venture to. We want to keep communities growing and people walking for the long haul and an important part of that is keeping environments clean.
10% of all monthly earnings will be distributed to charities that are in line with our values. Users will have the option to nominate and vote for their charities of choice via social media.
Dog walks are just the start of our journey towards building a large community of walkers and dog lovers, where dogs can socialise, play and build skills with others. With the return to normal life, many dogs have developed separation anxiety and lost social skills, or worse yet have been rehomed altogether.
We endeavour to help dogs move on with their lives and find happiness. Our walks will help boost self-esteem, provide mental stimulation and release pent-up energy, which is particularly important for pedigree breeds.
We allow users to search for fellow dog walkers based on a wide range of preferences including age, gender, location, dog breeds and walking preferences, so they can be sure the walk matches their needs. We currently feature over 240 dog breeds, including Kennel Club pedigrees, crossbreeds and rescues. No dogs are excluded from our app! Can’t find your breed? No problem! Contact us and we’ll add it for you! 🐶